Tourism Marketing for Combe Martin

As outlined previously, CMCCT have been heavily involved inrevitalising and reforming the Tourist Association. A new website has been created, a village map, and a Marketing leaflet created, and widely distributed. Targeted advertising has been undertaken and a recruitment drive is starting to deliver more membership for Combe Martin Business Association.

Project  title & strategic priorities

Tourism marketing

SP 1, 5

Description & rationale

It is imperative that a more  coordinated and professional approach is taken to market Combe Martin. We  need to concentrate on our unique selling points (USPs) and further extend  the season by focusing on activities such as walking, water sports, rock  climbing, coasteering, orienteering etc which are far less weather dependent.  

In coordination with all partners we  must develop an enhanced guide book, improved website and specific  advertising of activities, linked to our programme of beach enhancements.

‍What it  will deliver

Increased potential visitor awareness,  increased footfall and extended season

Who  will lead & key partners

CMCCT, TA, CMPC, NDC, Local businesses

Estimated cost

£5,000

Resources  required to deliver

Partnership working. Project management. Print. Social media expertise. Bid writing

Next  steps & dates

Form working group by May 2017. Agree schedule of works. Identify funding. Instigate programme by 2018, with  yearly enhancements thereafter

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