As outlined previously, CMCCT have been heavily involved inrevitalising and reforming the Tourist Association. A new website has been created, a village map, and a Marketing leaflet created, and widely distributed. Targeted advertising has been undertaken and a recruitment drive is starting to deliver more membership for Combe Martin Business Association.
SP 1, 5
It is imperative that a more coordinated and professional approach is taken to market Combe Martin. We need to concentrate on our unique selling points (USPs) and further extend the season by focusing on activities such as walking, water sports, rock climbing, coasteering, orienteering etc which are far less weather dependent.
In coordination with all partners we must develop an enhanced guide book, improved website and specific advertising of activities, linked to our programme of beach enhancements.
Increased potential visitor awareness, increased footfall and extended season
CMCCT, TA, CMPC, NDC, Local businesses
Partnership working. Project management. Print. Social media expertise. Bid writing
Form working group by May 2017. Agree schedule of works. Identify funding. Instigate programme by 2018, with yearly enhancements thereafter